Energen (cereal drink)

Energen is a cereal drink brand^[1] owned by Mayora and the Philippines-based Ecossential Foods Corporation.

History

Indonesia

In 2006, Energen was introduced by PT Mayora with the flavors Vanilla, Chocolate Corn, Green Beans and Ginger.

Philippines

In 2008, Energen was introduced by Ecossential Foods Corporation with the flavors Vanilla, Chocolate, and Ginger. It was followed by Bear Brand Busog Lusog in May, 2008. In 2010, Monggo flavor was introduced, but in 2013 it was discontinued, but remains available in Indonesia.

Variants

Energen is enriched with SIGMAVit with milk, malt, cereal and oats. In Indonesia, it was manufactured as oat milk (like Quaker Oats). In the Philippines, it was manufactured as a mixture of oat drink and real fruit called Energen Go-Fruit in 2014, though it was discontinued in 2015.

References