E3 Agency Network
The E3 Agency Network is one of Europe’s largest networks of independent marketing communications agencies with a focus on international business.[1] Founded by five central European marketing agencies in 1978, E3 has grown to a group of 30 independent agencies with more than 550 professionals in 18 countries, including Asia and North America. E3 headquarters are located in Belgium.
The network gets its name from the former European motorway Route E3 (part of the International E-road network), which connected Stockholm to Lisbon until the road numbers were reassigned in 1974. Similarly, the E3 network connects member agencies through collaboration and inroads to marketing innovation.[2]
Governance
A management committee of five to seven officers elected every two years meets monthly to make operational decisions for E3. The network holds an Annual General Meeting (AGM) and Extraordinary General Meeting - (EGM) and Conference–each year.
Membership
E3 offers ongoing educational programs, information exchange through online and in-person meetings, and services to help members stay up-to-date on the latest marketing techniques and technologies from digital branding to social marketing. The network also provides an opportunity for intercultural exchange and job sharing. Membership is by invitation only and new agencies must be approved by a consensus vote of the management committee.
Member agencies
- Adsmith China /China
- Advertigo / Romania
- Aloft Group / USA
- Ansel-Möllers / Germany
- Audacity / USA
- Base One / UK
- BBC / Belgium
- Bernstein / Germany
- BMLab / Russia
- Bruketa&Žinić om / Croatia
- C&COM / Czech Republic
- Café Design / Hungary
- D.A.G. Communication / Italy
- Epoka / Poland
- Igriega / Spain
- Kimauskis 2.0 / Finland
- Maitri Advertising Works / India
- Mandate / Singapore
- Media Consulting / Portugal
- Netural / Austria
- Preferendum / France
- Quarry / Canada
- Recommended / Finland
- S’P’S Marketing / Austria
- SanderWerbung / Germany
- Schindler Parent / Germany
- TANGRAM / Liechtenstein
- Van Heertum Design / Netherlands
- ZurMarke / Switzerland
Two associated agencies include:
- Quarry Integrated Communications (Canada)
- Mandate (Asia)
Mission
E3’s goal is to share ideas, resources, strategies and knowledge to help European clients succeed in international marketing and branding, and to help international clients succeed in European localization of brand strategies.
External links
References
- ↑ Advertising Age Special Report (May 1, 2006)
- ↑ Frank Schipper, T2M Conference Report, All Roads Lead to Europe, 2006, p. 13