Mediaocean
Private company | |
Industry | Advertising, information technology |
Predecessors | MediaBank, Donovan Data Systems |
Founded | March 2012 |
Headquarters | New York City, United States of America |
Key people | William Wise (CEO)[1] |
Revenue | $200 million[2] |
Number of employees | 800[3] |
Mediaocean is an advertising services and software company, headquartered in New York City.[4] It was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]
The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Mediaocean handles over $130 billion of advertising spending a year.[2] As of 2013 it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[7]
Bill Wise is CEO of Mediaocean.
References
- ↑ "William Wise". Bloomberg Markets. Retrieved 24 October 2014.
- 1 2 Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
- ↑ Carlson, Nicholas (Jun 27, 2012). "Googler Who Facilitated $2.2 Billion Worth of Integrations Bolts for MediaOcean". Business Insider Australia. Retrieved 24 October 2014.
- ↑ "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
- ↑ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
- ↑ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
- ↑ "AOL Fishes Where TV Dollars Are: Mediaocean". Advertising Age. 30 April 2013. Retrieved 24 October 2014.
External links
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