Deloss Walker

Vernon Deloss Walker (August 14, 1931 – April 19, 1996) was a notable advertising executive and political campaign consultant. Walker founded the Memphis, Tennessee-based advertising firm Walker + Associates, Inc. in October 1965. Walker played a major role in politics, corporate marketing and philanthropy throughout the South from the 1960s to 1990s.

Political Campaign Consulting

Noted by Time magazine as a political Media Mesmerist,[1] Walker and his firm consulted with and managed the successful campaigns of some of the South’s most preeminent politicians including Albert Gore, Jr., and Jim Sasser of Tennessee, Bill Clinton and Dale Bumpers of Arkansas, Fob James of Alabama and Joe Frank Harris of Georgia.

Recalling Alabama's 1978 Governor’s race in which Fob James defeated a number of seasoned political veterans, Alabama political columnist Steve Flowers wrote, "Fob realized he was no political professional ... so he sought out professional advice. He had the money to think big and wanted to know who the best political consultant in the South was. It was an easy answer: Deloss Walker, a political public relations genius who lived in Memphis, Tenn. His track record for electing governors of southern states was 5–0. The scenario was the same for all five upset victories. He took an obscure, unknown candidate and elected him governor over a well-known incumbent or favorite. He had just taken an unknown school board member named Dale Bumpers and made him Governor of Arkansas. Deloss Walker was the most renowned and expensive political guru in the country in 1977."[2]

In his 1998 autobiography Joe Frank Harris, Personal Reflections on a Public Life, the former Governor of Georgia recalls the hiring of Deloss Walker and Walker + Associates to run his campaign in 1982: "The broadcast and newspaper media are, of course, a potent force, and if you can gain access to them effectively and with enough repetition, you can move name identification along very quickly. We were able to do that with the assistance of Deloss Walker and Walker and Associates, a public relations group from Memphis, Tennessee whom I had met though a mutual friend…At the time we signed on Deloss had handled some fifty political campaigns and had won all but two of them."[3]

Advertising Agency Leader

Deloss Walker's firm, Walker + Associates, Inc. has served a variety of notable clients, including the regional co-op for McDonald's, the Tennessee Department of Tourist Development, and Lucite International. In 1987, Deloss Walker was named the Silver Medal Award[4] winner. The award is the Memphis Advertising Federation's[4] highest honor, recognizing an "entire career of outstanding accomplishment and contribution in advertising."

Since 1996, the firm has been led by president and chief executive officer Ceil Walker.[5][6]

Early years

Deloss Walker was born in O'Kean, Ark. He attended Southern Baptist College, in Walnut Ridge, Ark. Walker served in the Korean War and was awarded the Bronze Star in combat in the battle of Heartbreak Ridge. Before founding Walker + Associates, Inc. advertising agencey, Deloss Walker was general manager of Jonesboro, Arkansas radio station KNEA.[7]

Community involvement

Deloss Walker led or supported many initiatives to improve the community. In 1996, the Memphis Symphony honored Deloss and Ceil Walker with the Hebe Award for outstanding contributions and service to the arts. That year, well-known historian Shelby Foote was also honored by the Symphony with its Amphion Award.[8]

Walker + Associates Today

The communications agency Deloss Walker founded in 1965 continues to operate today. In fact, many of Walker + Associates' clients have stayed with the agency long-term, including McDonald's, which has been a client for more than 23 years.[9]

The agency continues to win industry awards such as International MarCom Creative, Communicator, ADDY, and VOX awards, among others. On March 30, 2013, the Commercial Appeal highlighted four awards (two ADDYs and two International MarCom Creative Awards) given to Walker + Associates for videos created for the DeSoto County (Miss.) CVB / Tourism Association.[10] On March 13, 2009, the Memphis Business Journal highlighted Walker + Associates' platinum International MarCom award for a movie poster parody titled "No Country for Old Couches."[11]

Notes

  1. ↑ "The Media Mesmerists" Time, October 30, 1978, www.time.com
  2. ↑ "The 1978 Governor’s Race was Certainly One for the Record Books" Steve Flowers, October 2006
  3. ↑ Joe Frank Harris, Personal Reflections on a Public Life, Mercer University Press, 1998.
  4. 1 2 http://www.memphisadfed.org
  5. ↑ "40 Years and Counting – Walker + Associates Makes its Mark in Satisfaction, Longevity" The Commercial Appeal, December 23, 2007, www.commercialappeal.com.
  6. ↑ "After Deloss" The Memphis Flyer, February 5, 1998, wwwmemphisflyer.com
  7. ↑ "Deloss Walker, Ad Expert, Political Strategist, Dies" The Commercial Appeal, April 20, 1996, www.commercialappeal.com
  8. ↑ "Symphony Ball to Honor Foote, Walkers" The Commercial Appeal, October 19, 1996, www.commercialappeal.com
  9. ↑ "Walker and Associates Honored for Work with McDonald's" Memphis Business Journal, August 30, 2005
  10. ↑ "Commercial Appeal", March 30, 2013, http://www.commercialappeal.com/news/2013/mar/30/desoto-tourism-gets-4-awards-for-videos/
  11. ↑ "Walker & Associates wins big with ‘No Country for Old Men’ parody," Memphis Business Journal, March 13, 2009, http://memphis.bizjournals.com/memphis/stories/2009/03/16/tidbits1.html
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