Deli (company)
 | |
Native name | 得力集团有限公司 |
|---|---|
| Private | |
| Founded | 1988 |
| Founder | Lou Fujun |
| Headquarters | Ningbo, Zhejiang, China |
Area served | Worldwide |
Number of employees | 8,425 |
| Website |
en |
Deli Company (Chinese:得力; pinyin: dé lì , anglicized /dәˈliː/) is an office supplies and stationery manufacturer based in Ningbo, Zhejiang, China. Deli is a well-known brand[1] in China, thanks to its national advertisement campaign that is broadcast on CCTV, inviting Yang Lan to participate as the brand ambassador.[2] The company claims to be the leader in China's stationery market, selling its products to more than 45,000 stores nationwide.[3] Deli also leads the industry's e-commerce business through a strong presence on Tmall[4] and JD.com.[5]
History
The company was established as a private enterprise in 1988[6] in Ninghai, China. In 1988, Deli began manufacturing pen stands, and today the company manufactures a wide range of office and school products.
Deli brand started to export its products to Japan in 1997. Today, Deli claims to sell its products in more than 100 countries and developed 4 subsidiaries in Southeast Asia, the Middle East[7] and Africa.[8]
Products
The following chart contains all of Deli products[9]
| Category | Range of products |
|---|---|
| Office filing | binder, display book, file bag, expanding file and name badge |
| Writing instruments | marker, highlighter, gel pen, ball pen, and graphite pencil |
| Office machines | paper shredder, paper trimmer, laminating machine, currency counter |
| Desktop accessories | stapler, hole-punch, calculator, office consumable, math set |
| Conference products | dry erase board, bulletin board |
| Adhesive products | glue stick, liquid glue, white glue, package tape, stationery tape |
| Coloring and arts | color pencil, felt pen, paint, school accessories |
Awards
- In 2015, Deli ranked among the top 500 manufacturers in China (#398);[10]
- In 2015, Deli ranked among the top 500 private enterprises in China (#492);[11]
- In 2016, Deli was awarded the iF award for product design.[12]
Endorsements
- TV personality and journalist, Yang Lan, became Deli's official spokesperson in 2015;
- TV personality and anchor, Chen Luyu, became Deli's official spokesperson in 2012 to 2014.[13]
- Officially designated stationery supplier of G20 Summit in Hangzhou in 2016[14]
References
- ↑ "Baidu search stationery brand as top 1". baidu.com. March 11, 2016. Retrieved March 11, 2016.
- ↑ "Yang Lan Youku video 得力文具新广告". v.youku.com. April 11, 2015. Retrieved March 5, 2016.
- ↑ "Deli Brand - official website". en.nbdeli.com. Retrieved March 2, 2016.
- ↑ "Search in Tmall about Deli". Tmall.com. Retrieved March 4, 2016.
- ↑ "Search in JD.com about Deli". JD.com. Retrieved March 2, 2016.
- ↑ "History of Deli - official website". en.nbdeli.com. Retrieved March 2, 2016.
- ↑ "得力集团中标伊拉克总统大选物资项目，成独家供应商". nbhb.nbsme.gov.cn. February 13, 2014. Retrieved March 4, 2016.
- ↑ "2015年尼日利亚总统大选刻上得力烙印". union.china.com.cn. November 26, 2014. Retrieved March 3, 2016.
- ↑ "Deli products - official website". en.nbdeli.com. Retrieved March 4, 2016.
- ↑ "2015中国制造业企业500强发布（名单）". money.163.com. August 22, 2015. Retrieved March 4, 2016.
- ↑ "2015中国民营企业500强榜单（全）". china.com.cn. August 25, 2015. Retrieved March 2, 2016.
- ↑ "Award of a pencil sharpener design on 2016 iF". ifworlddesignguide.com. January 15, 2016. Retrieved March 4, 2016.
- ↑ "Chen Luyu, Deli's official spokesperson in 2012 to 2014". v.youku.com. March 3, 2010. Retrieved March 4, 2016.
- ↑ "DELI, THE OFFICIALLY DESIGNATED OFFICE SUPPLY BRAND OF G20 SUMMIT". en.nbdeli.com. Retrieved September 6, 2016.