Dave Asprey

Dave Asprey
Born (1973-10-30) October 30, 1973
Nationality American
Education
Known for Bulletproof Coffee
Movement Bulletproof diet
Board member of Silicon Valley Health Institute
Spouse(s) Lana Asprey
Website www.bulletproofexec.com

Dave Asprey is an American entrepreneur, businessman and author.[2] He is the founder of "The Bulletproof Executive",[3] and chairman of the board of the Silicon Valley Health Institute.[4] Asprey is a "biohacker,"[5] creator of Bulletproof Coffee,[6] and author of The Bulletproof Diet.[7]

Asprey is also known for being early to exploit the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994.[8][9] Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems and Citrix Systems.[10]

Asprey has also been widely criticized for trying to equate homeopathy with chemotherapy, as a cancer treatment.[11]

Career

After graduating from University of California, Santa Barbara, Asprey worked in the IT industry for companies including Bradshaw[12] and 3Com.[13] He also ran the Internet and Web Engineering program at University of California, Santa Cruz, in which Asprey created one of the first working instances of cloud computing.[14] Later, he joined Exodus Communications as director of strategic planning[15] where he co-founded the company’s professional services group.[14]

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by Citrix Systems.[14] After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology[16] and later, vice president of technology and corporate development at Blue Coat Systems.[17] He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis.[10] Asprey was the vice president of cloud security for Trend Micro[18] before he left to run his own business full-time.[19]

In 2015, Asprey was named #19 out of the 100 most influential people in health & fitness.[20]

Bulletproof Nutrition

Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro.[19] Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011.[21] The following year, Asprey was a panelist at the “Hack Your Brain” event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof operations.[19]

Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014.[21] The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and hack their own health.[22]

In 2014, Asprey authored The Bulletproof Diet published by Rodale Books, which explores how food, supplements, and technology might be used to "hack" human biology, and lead to a "high-performance life."[1][2]

On July 25, 2015, Bulletproof opened its first Bulletproof Cafe in Santa Monica.[23]

In July, 2015, Asprey raised $9 million from Trinity Ventures to expand the Bulletproof Nutrition brand & coffeeshops.[24]

Bulletproof Diet

The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, by Asprey, explores how food, supplements, and technology might be used to "hack" human biology, and lead to a "high-performance life"; it recommends a high-fat, high-vegetable, moderate-protein, low-toxin, and low-starch eating plan that targets 50–70% of calories from healthy fats, 20% from protein, 20% from vegetables, and 5% from fruit or starch.[25]

MNN contributor Michael D'Estries characterized the Bulletproof Diet as having "a robust celebrity following, a growing chorus of supporters, and a new book", and said it is "poised to become the first big diet of 2015."[26]

Vox contributor Julia Belluz criticized The Bulletproof Diet as "like a caricature of a bad fad-diet book", saying it had many claims made without evidence or which relied on cherry-picked studies, and encouraged readers to buy Bulletproof products. Belluz wrote particularly against claims that changing diet can reduce inflammation and lead to weight loss, saying Asprey ignored contradictory studies about the health benefits of certain foods, and inappropriately extrapolated studies on animals, very small groups of people, and people with specific diseases to the general human population.[27]

Bibliography

See also

References

  1. 1 2 Luo, Benny (August 11, 2013). "Meet the Man Behind the Coffee in Butter Craze". NextShark. Retrieved June 14, 2015.
  2. 1 2 Torabi, Farnoosh (January 23, 2015). "I Made $6 Million at Age 26—and Lost It by 28". TIME: Money. TIME Magazine. Retrieved June 14, 2015.
  3. ↑ Keri Heath (2014-08-01). "The Healthy Side Effects of Butter Coffee". Austin Fit Magazine.
  4. ↑ "About Us". Silicon Valley Health Institute.
  5. ↑ "'Biohackers' mining their own bodies' data". SF Gate. Retrieved 21 July 2014.
  6. ↑ James D. Miller (2012). Singularity Rising: Surviving and Thriving in a Smarter, Richer, and More Dangerous World. BenBella Books. ISBN 9781936661657.
  7. ↑ "Best Sellers – Food and Fitness". New York Times. 11 January 2015. Retrieved 17 February 2015.
  8. ↑ Tim Nemec (1994-03-30). "FAQ: Vendor List – Version 1.05 – Coffee, Coffee Appliances, Related Accouterments".
  9. ↑ Stuart Wilson (1995). "Internet or Not?". Dave Asprey of the West American T-Shirt Company tried marketing his T-Shirts on UseNet, another internet function. The problem he avoided that he could have come across is that UseNet has a serious anti-commercial bias. He states, 'A newsgroup called "Alt.drugs. caffeine" had a serious base of coffee drinkers, so I created a shirt for them. I posted a message on that newsgroup that an unofficial "Alt.drugs" caffeine shirt was available. I got lots of orders. Enough that I made more from UseNet posts in 2 months than I had made locally in 6.'
  10. 1 2 Carney, Michael (February 14, 2014). "Bulletproof yourself: How Dave Asprey is teaching Valley insiders to hack their biology". PandoDaily. Retrieved June 14, 2015.
  11. ↑ "Banning homeopathy is "anti-science".".
  12. ↑ Taylor, Dave (October 13, 1997). "Inside the Firewall: Intranets add fuel to the never-ending platform battle". 19 (41). InfoWorld.
  13. ↑ Shachtman, Noah (September 28, 1998). "Next-Level Web -- Businesses Are Raising The Skills Levels Of Their Web-Site Staffs". InformationWeek. CMP Media LLC.
  14. 1 2 3 Levinson, Meridith (October 14, 2011). "Stress Management: Better Living Through Technology". CIO. CXO Media Inc. Retrieved June 14, 2015.
  15. ↑ Barthhold, Jim (August 13, 2001). "Exodus hangs onto customers - for now Most are sticking with Web host despite analysts' warnings". 241 (7). Telephony: 32. ISSN 0040-2656.
  16. ↑ Staff writer(s) (February 26, 2008). "Much has been said about network optimisation recently. The expected onslaught...". Computer Weekly.
  17. ↑ "Blue Coat Integrates Sophos True File Type Detection To Fight Malware". FirstPost. February 12, 2009. Retrieved June 14, 2015.
  18. ↑ Lawler, Ryan (March 22, 2012). "What big data really needs is security". Gigaom. Retrieved June 14, 2015.
  19. 1 2 3 "Could buttered coffee make you smarter?". Crain's Wealth. Bloomberg News. April 22, 2015. Retrieved June 14, 2015.
  20. ↑ http://greatist.com/health/most-influential-health-fitness-people
  21. 1 2 Megroz, Gordy (April 21, 2015). "Buttered Coffee Could Make You Invincible. And This Man Very Rich". Bloomberg Business. Bloomberg. Retrieved June 14, 2015.
  22. ↑ Xerox Contributor (7 October 2013). "XeroxVoice: Biohack Guru Stresses Big Data and Biofeedback for Wellness". Forbes.
  23. ↑ http://www.laweekly.com/restaurants/david-asprey-wants-you-to-drink-coffee-with-butter-some-dismiss-his-science-video-5658426
  24. ↑ http://techcrunch.com/2015/07/23/trinity-bulletproof/
  25. ↑ Asprey, Dave (2014). The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life. Rodale. p. 89.
  26. ↑ D'Estries, Michael (19 December 2014). "Is 2015 the year of the Bulletproof Diet?". Mother Nature Network. Retrieved 17 February 2015.
  27. ↑ Julia Belluz (2014-12-19). "The Bulletproof Diet is everything wrong with eating in America". Retrieved 2015-02-10.

External links

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