Daqri

DAQRI
Type of business Private
Founder(s) Brian Mullins
Gaia Dempsey [1]
CEO Brian Mullins
Key people Ashton Kutcher
D.A. Wallach [2]
Mike Lynch
Roy Ashok
Patrick Alo[3]
Employees 200-300
Website daqri.com
Launched 2010 (2010)
Current status Active

DAQRI (or Daqri) is an American augmented reality company[4] founded in 2010 and headquartered in Los Angeles, CA.[5][6] The company’s primary product is an augmented reality wearable tech Smart Helmet designed for the industrial industry.[7]

History

Founded in 2010, Daqri entered the market in February 2011 by releasing an augmented reality publishing platform designed to superimpose an image or video over a smartphone’s camera after scanning a QR code.[8] Daqri subsequently created content and applications for 4D augmented reality technology for entertainment, education and industrial companies.[2][5][9]

In June 2013, Daqri raised a $15 million Series A led by Tarsadia Investments.[10][11] Atom Factory CEO Troy Carter, Ashton Kutcher, and D.A. Wallach joined the company’s advisory board.[2][10][12]

In 2014, Daqri expanded its business model into wearable tech hardware and began development on an augmented reality Smart Helmet, an Android-powered hard hat designed for the industrial and construction industries.[13] Daqri Smart Helmet contains a Sixth Gen Intel Core m7 processor processor chip and an array of cameras and sensors,[14][15] and is used to create augmented reality for the industrial worker, including visual instructions, real time alerts, and 3D mapping.[16][17]

In February 2015, Daqri acquired Melon, an EEG-tracking headband company[18] headquartered in Venice, CA, for an undisclosed sum.[19] In May 2015, Daqri acquired ARToolworks, one of the earliest augmented reality companies on the market, notable for the open-source ARToolKit libraries.[20]

In June 2015, Daqri opened a European headquarters and development center in Dublin, Ireland.[21][22]

In March 2016, Daqri acquired 1066 Labs, a leading head-mounted display manufacturer focused on serving enterprise clients with augmented reality solutions,[23] as well as U.K.-based Two Trees Photonics, a holographic technology company. Total Daqri financing was reported at $130 million, led by Tarsadia Investments.[24]

Applications

The DAQRI Smart Helmet enables a number of distinct and remarkable applications which can be leveraged in a variety of industries. In addition, DAQRI provides various case studies which outline the utility and capabilities of the Smart Helmet. [25]

References

  1. "The future of work is augmented reality paired with next-gen wearables". siliconrepublic.com. 13 Aug 2015.
  2. 1 2 3 "Augmented Reality: Daqri". wired.com. 5 May 2013.
  3. "Augmented Reality Helmet Startup Daqri Nabs Former SpaceX, Qualcomm And Virgin Group Execs". techcrunch. 5 Feb 2016.
  4. "Choose Your Reality: Virtual, Augmented or Mixed". recode.net. 27 Jul 2015.
  5. 1 2 "4D: A Next Generation Of Brand Engagement And Play". Forbes.com. 27 Nov 2013.
  6. "Tech scene takes hold in revitalized downtown L.A.". latimes.com. 7 Mar 2015.
  7. "A RoboCop Hard Hat For Industrial Workers". fastcoexist.com. 8 Oct 2014.
  8. "Daqri connects QR codes to augmented reality". cnet.com. 23 Feb 2011.
  9. "Thinking About the Next Revolution". nytimes.com. 4 Sep 2013.
  10. 1 2 "Augmented Reality Startup Daqri Raises $15M More, Troy Carter Joins Advisory Board". techcrunch.com. 4 Jun 2013.
  11. "DAQRI raises $15M to develop its augmented reality platform, will support Google Glass at launch". thenextweb.com. 4 Jun 2013.
  12. "Augmented Reality: Daqri unveils 4d Smart Helmet for industrial workforce".
  13. "The Hardhat Of The Future Uses Google Glass-Like Technology, And It's Ready To Roll Now". businessinsider.com. 8 Sep 2014.
  14. "Android-powered smart hard hat comes with augmented reality features". engadget.com. 7 Sep 2014.
  15. "Intel shows helmet that gives you X-ray vision". cnet.com. 5 Jan 2016.
  16. "Daqri Smart Helmet: Augmented Reality for the Workplace". bloomberg.com. 26 Jun 2015.
  17. "Augmented Reality Experts Unveil Hardhat 2.0". wsj.com. 4 Sep 2014.
  18. "A 'Fitbit' for the brain tries to improve your focus". usatoday.com.
  19. "Daqri Buys Smart Headband Maker Melon". labusinessjournal.com. 13 May 2015.
  20. "DAQRI Acquires AR Pioneer ARToolworks". techcrunch.com. 19 Feb 2015.
  21. "DAQRI OPENS EUROPEAN HEADQUARTERS IN DUBLIN".
  22. "Augmented Reality Gets Real In Dublin".
  23. "Daqri acquires 1066 Labs to power its augmented reality smart helmet".
  24. "Augmented Reality Startup Daqri Acquires Hologram Maker To Take On Microsoft HoloLens". www.forbes.com/. 28 Mar 2016.
  25. "IoT ONE DAQRI Case Study". IoTONE.com.

External links

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