Coogi

Coogi
Private
Industry Consumer Goods
Founded 1969 in Toorak, Victoria, Australia
Founder Jacky Taranto
Headquarters New York, NY
Key people
 Norman Weisfeld, Bruce Weisfeld, Jimmy Khezri, Willie Esco, Jose Rodriguez
Products Luxury goods
Website http://www.coogi.com
The back of a Coogi cardigan

Coogi is a fashion label that produces colorful knitwear.[1] Founded in 1969 as "Cuggi" in Toorak, Melbourne, Australia, the label was renamed in 1987. In addition to clothing, the company's 1992 international trademark filing registered the brand for cosmetics and toiletries, leather, furniture, textiles, and toys.

History

Founded in 1969 as "Cuggi" in Toorak, Melbourne, Australia, the label was renamed in 1987 to sound more like an indigenous Australian name. The label was purchased by a joint US venture in New York City, Coogi Partners LLC, in 2002, and the brand grew from its core sweater line to a full apparel line, featuring patterns and designs reflective of the signature sweaters. The line expanded to women and children, including T-shirts, jeans, dress shirts, dresses, sweatshirts and matching sweat pants, footwear, handbags, outerwear, bathing suits, and underwear.

Relaunch

Coogi relaunched in 2014 with a focus on the authentic sweater for men, introducing new products and color treatments.[2] According to the New York Times, the label is experiencing a resurgence.[3] Fashion brands such as Rag & Bone, Pigalle, Burton and Supreme have been paying homage to Coogi.[4] [5] [6] [7] [8] [9] [10] [11]

The brand is referenced in the 1996 song "Hypnotize" by The Notorious B.I.G. in which he raps: "Every cutie wit a booty bought a Coogi".

The brand is mentioned in the lyrics of the 2005 Kanye West song "Gone", in which he raps: "You sweat her and I ain't talkin 'bout a Coogi"[12]

The brand is mentioned in the lyrics of the Hilltop Hoods song "Cosby Sweater," in which MC Suffa raps: "When I'm dressed like Theo's Dad, In a Coogi listening to Kool G Rap."[13] The song makes reference to Biggie Smalls who was famously photographed wearing a Coogi sweater. The Australian musician explained in an August 2014 interview that he owns a collection of Coogi sweaters.[14]

The brand is mentioned in the lyrics of the 2013 ASAP Ferg song "Work (Remix)" in which he raps: "Coogi down to the socks, like I'm Biggie Poppa", in reference to The Notorious B.I.G. being known for wearing Coogi.

In 2014, Christian hip-hop duo Social Club released the song "Coogi Sweater" in their album Misfits 2.

The brand is mistakenly called the “Cosby Sweater” though Bill Cosby never wore Coogi sweaters. The Cosby Show costume designer, Sarah Lemire, on Coogi “My sweaters were busy to a certain point, but it wasn’t to that extreme… I still can’t stand those.”[15]

References

Wikimedia Commons has media related to Coogi.
  1. ↑ Bailey, Jenny (21 October 20damm03). "Coogi Coogi coup". The Age. Melbourne. Retrieved 31 December 2008. Check date values in: |date= (help)
  2. ↑ "Coogi Is Making A Comeback, Are You Ready To Start Rocking The Colorful Sweaters Again?". Huffington Post. 7 April 2014. Retrieved 7 April 2014.
  3. ↑ "Nineties Nostalgia Propels Coogi Brand Resurgence.". New York Times. 4 April 2014. Retrieved 4 April 2014.
  4. ↑ Moore, Booth (8 February 2014). "New York Fashion Week: Rag and Bone's blue-collar chic". LA Times. Los Angeles. Retrieved 8 February 2014.
  5. ↑ Muller, Marissa (11 February 2014). "Rag & Bone Brings The Iconic Coogi Sweater To Fall 2014". MTV News. New York. Retrieved 11 February 2014.
  6. ↑ Marsh, Lisa (8 February 2014). "Fashion Week day 2: Slacks hit their stride at Jason Wu, Carmen Marc Valvo and Peter Som". NY Daily News. New York. Retrieved 8 February 2014.
  7. ↑ Singer, Maya (7 February 2014). "Rag & Bone". Style.com. New York. Retrieved 7 February 2014.
  8. ↑ Dyer, Deidre (8 February 2014). "Rag & Bone Made Coogi-Inspired Knits for Fall '14". The Fader. New York. Retrieved 8 February 2014.
  9. ↑ Nnadi, Chioma (7 February 2014). "Rag & Bone". Vogue. New York. Retrieved 7 February 2014.
  10. ↑ May, Georgia (7 February 2014). "Rag & Bone RTW Fall 2014". WWD. New York. Retrieved 7 February 2014.
  11. ↑ Hunt, Kenya (8 February 2014). "Cosby, Coogi and Fonzie: Rag & Bone". Metro. New York. Retrieved 8 February 2014.
  12. ↑ Genius (29 January 2016). "Kanye West - Gone Lyrics". Genius. Genius. Retrieved 29 January 2016.
  13. ↑ Alinda (26 August 2014). "Hilltop Hoods - Cosby Sweater Lyrics". LetsSingIt. LetsSingIt. Retrieved 16 September 2014.
  14. ↑ Kathy McCabe (6 August 2014). "MC Pressure details son's cancer battle on Hilltop Hoods' Walking Under Stars — and it will make you cry". News.com.au. Retrieved 16 September 2014.
  15. ↑ Oatman-Stanford, Hunter (11 February 2013). "The Truth About Cosby Sweaters". Collectors Weekly. San Francisco. Retrieved 11 February 2013.
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