Wet Seal

Wet Seal, Inc.

Type	Private (2016–present)
Industry	Retail
Founded	1962 as Lorne's
Headquarters	Foothill Ranch, California
Number of locations	Wet Seal: 173 (June 2015)[1] Arden B: 82 (June 2011)[1] Blink by Wet Seal: 3 (June 2011)
Key people	CEO: Melanie Bordeaux Cox
Products	Apparel
Revenue	$530.1 million USD (2013)[2]
Website	www.wetseal.com

Wet Seal headquarters in Foothill Ranch

Wet Seal is a young women's clothing retailer headquartered in Foothill Ranch, California. It carries low, budget or economy priced brand name and company-designed apparel and accessories. The company was founded in Newport Beach, California by Lorne Huycke in 1962 as "Lorne's." The "Wet Seal" name comes from a comment Lorne Huycke made during a fashion show commenting that a model wearing a bathing suit looked like a "wet seal."^[3][4] The company was incorporated as Wet Seal in 1990.^[5]

In 1995, Wet Seal acquired 237 Contempo Casuals stores from the Neiman Marcus Group. Contempo Casuals would continue to use its own name until 2001, when the remaining stores were converted into Wet Seal stores. The company then launched the Arden B. brand in November 1998 and changed most of the remaining Contempo Casual names to Arden B. In June 2010 the Blink by Wet Seal concept was announced.^[6] As of November 22, 2006, Wet Seal has 428 locations in 48 states and Puerto Rico.^[7] In 2014, the company had 478 Wet Seal stores and 54 Arden B stores. Also in 2014 Wet Seal announced that it closed all the Arden B stores by 2015.^[8]

The Wet Seal, Inc. and its subsidiaries operate as a specialty retailer of apparel and accessory items for women in the United States. It operates three mall-based chains of retail stores under the Wet Seal, Arden B, and Blink by Wet Seal brands. The company's Wet Seal stores offer apparel and accessories for teenage girls. The Arden B. stores provided feminine, contemporary collections of fashion separates and accessories until 2015. Blink stores focus on denim products for the same teenage girl market as Wet Seal, but with store sizes of 1,600 square feet (150 m²) versus the 4,000 square feet (370 m²) of Wet Seal.^[6] It also operates Web-based stores, which include www.wetseal.com that offers Wet Seal merchandise; and www.ardenb.com, which offers Arden B apparel and accessories. As of January 30, 2010, the company operated 504 retail stores in 47 states, including 424 Wet Seal stores and 80 Arden B stores. The Wet Seal, Inc. was founded in 1962 and is based in Foothill Ranch, California.

The chain made a failed attempt to purchase County Seat in 1996.^[9]

Wet Seal typically serves the same audience and competes with Forever 21, and Charlotte Russe.^[10]

In 2013, Wet Seal laid off 35 employees, mostly at the headquarters due to competition from Forever 21 in order to save $3.8 million a year.^[11]

In 2013, Wet Seal reached a $7.5 million settlement with minority plaintiffs who charged that the company directed managers to fire African American employees who they thought did not fit the company's brand image which is the "Armani look, white, blond hair and blue eyes."^[12]

In January 2015, due to increased competition in the teen clothing sector, Wet Seal shuttered a number of stores despite previously indicating to employees that the outlets would stay open. Employees responded to this termination procedure by posting signs in the front windows outlining the way that Wet Seal management communicated the closures to staff and the relatively paltry compensation received.^[13] Share price of the company's stock WTSL dropped to $0.06.^[14]

On January 16, 2015, the company filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the Central District of California.^{[15] [16]}

References

External links

• Wet Seal Store Site
• Wet Seal Corporate Site