Bull's-Eye Barbecue Sauce
Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Foods in the United States and Canada,[1] though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as the company also markets a barbecue sauce line under the Kraft brand. In Canada, it is also the official BBQ sauce of the Calgary Stampede.
History
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]
Flavors
These are the current list of flavors use for the logo of Bull's-Eye Barbecue Sauce (25 Years of BBQ Experience):
Regional
- Texas Style
- Memphis Style
- Carolina Style
- Kansas City Style
Traditional
- Hickory Smoke
- Brown Sugar & Hickory
- Sweet & Tangy
- Original
- Guinness Draught - (Flavored with the blend of authentic Irish Guinness Draught beer)
Variants
- Bold Original
- Chicken & Rib Renegade
- Grilled Onion & Garlic Showdown
- Old West Hickory
- Honey Garlic Bonanza
- Hot Southern Cajun
- Sweet & Sticky
- Blazin' Chipotle
- Steakhouse
- Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce.[3]
- Smokin' Chipotle - flavoured with the chipotle peppers[3]
- Raging Buffalo - A combination of barbecue and hot wing sauce[3]
- Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider[3]
- Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
- Memphis Style - Tomato base with mustard & spices with a sidekick of sweet brown sugar
- Kansas City Style - Hickory & spices with a lick of sticky molasses
Burger King
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] Replaced in 2007 with Sweet Baby Ray's brand sauce.
References
- ↑ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Retrieved 2007-08-28.
- ↑ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.
- 1 2 3 4 "Bull's-Eye Barbecue Sauce Introduces New Flavors". theBarbequeReport.com. 2006-06-20. Retrieved 2007-08-28.
- ↑ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
- ↑ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.