Alterian
Alterian is a campaign management and real-time marketing software company based in Bristol, UK; Sydney, Australia and headquartered in Denver, CO.[1]
Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997.[2] Initially based in Weston-Super-Mare, UK,[3] it moved its headquarters to Bristol.
Alterian floated on the techMARK index of the London Stock Exchange in 2000[4][5]
In May 2006, Alterian acquired email marketing software vendor Dynamics Direct[6]
In July 2008, Alterian acquired Mediasurface, a UK based software Web Content Management software vendor for $35.6 million[7]
In July 2011, Alterian appointed Heath Davies as CEO, replacing David Eldridge[8] who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year.[9]
In December 2011, Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.[10]
In November 2016, Alterian was acquired by Alterian Technology Holdings LLC, a privately owned company based in the US.[1][11]
References
- 1 2 "Alterian re-emerges as independent marketing software vendor". www.alterian.com. Retrieved 2016-11-03.
- ↑ David, Litterick (29 June 2000). "Alterian ready for £60m float". Daily Telegraph.
- ↑ "Secrets of my Success: David Eldridge, Founding partner and CEO, Alterian". Marketing Magazine. 1 February 2004.
- ↑ George, Jemma (Jul 20, 2000). "Alterian shares join techMARK". CityWire Money.
- ↑ Reuters (9 July 2000). "Beyond the Footsie: Thurs close". Daily Mail.
- ↑ "Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite". Business Wire. May 25, 2006.
- ↑ Bell, Lauren (8 July 2008). "Alterian acquires Mediasurface". Direct Marketing News.
- ↑ "Alterian appoints chairman and chief executive". The Drum. 13 July 2011.
- ↑ Martinez, Juan (14 October 2011). "Alterian cofounders resign due to 'recent failures'". Direct Marketing News.
- ↑ "SDL Wins Alterian Takeover Battle". Financial Times. Dec 2, 2011.
- ↑ Ltd, Insider Media. "SDL disposes of Campaigns business". Insider Media Ltd. Retrieved 2016-11-03.