Alliance MMA

Alliance MMA
Public Company
Industry Mixed martial arts promotion
Founded February 2015 (2015-02)
Founder Joseph Gamberale
Headquarters New York City, New York, U.S.
Key people
 Robert Haydak, President
Paul Danner, CEO
Website alliancemma.com

Alliance MMA (NASDAQ: AMMA) is a mixed martial arts organization offering the premier developmental league for aspiring mixed martial arts (MMA) fighters to advance to the sport's highest level of professional competition. Alliance MMA's mission is to identify and cultivate the next generation of Ultimate Fighting Championship (UFC) and other premier MMA promotion champions including The World Series of Fighting and Bellator.[1][2]

With many of the world's leading MMA promotions under the Alliance MMA umbrella, the organization aims to host in excess of 125 events per year,[1][2] showcasing more than 1,000 fighters. Alliance MMA will also be dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue live MMA events, digital media platform and Alliance MMA contracted athletes.[3]

MMA is a full contact sport that allows a wide range of fighting techniques including, striking and grappling from various martial arts & disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate & Muay Thai. Professional MMA fights are legal and regulated domestically by state athletic commissions in all 50 states.[4]

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts events. In 2016 the company went public with a listing on the NASDAQ.[1][2][3] Alliance MMA is the only mixed martial arts promotion company that is publicly traded, allowing public investment in the world's fastest growing sport.[1][2][3]

History

Alliance MMA, Inc. was incorporated in February 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. The company was founded by Joseph Gamberale [3] and day to day operations are being overseen by Chairman and CEO Paul Danner & President Robert Haydak.[1][2][3]

In 2016 the company announced the acquisitions they of 7 companies including 5 MMA promotion companies,[5][6] a digital media sports platform, and an electronic ticking platform optimized for marketing MMA events.[1][3]

Promotioins

Cage Fury Fighting Championship (CFFC)

Based in Atlantic City, New Jersey Cage Fury has promoted over 50 professional MMA events, primarily in New Jersey, Pennsylvania, and other venues in the Northeast U.S. Ranked in the top 10 of all regional MMA promotions, Cage Fury Fighting Championship (CFFC) currently airs on the CBS Sports Network as well as GFL.tv. and has sent more than 25 fighters to the UFC. CFFC's former President Robert Haydak & Vice President Mike Constantino will serve as the Alliance MMA President and Director of Business Development, respectively, for the new corporate entity. The former Director of Fighter Relations Devon Mathiesen will serve as the new GM.[7]

Combat Games MMA (COGA)

Based in Kirkland, Washington and founded by Washington MMA pioneer Joe DeRobbio, COGA is a consensus leader in Mixed Martial Arts fighting in their region. After spending more than 13 years as a referee & advocate for fighter safety – DeRobbio has paired up with Jason Robinett to lead the Alliance effort in the Pacific Northwest Region.

Hoosier Fight Club (HFC)

Based in Chicago, Illinois, HFC was started by former Mrs. Indiana winner Danielle Vale and her husband Paul who felt drawn to the sport of MMA. They created Hoosier Fight Club, with the intent to bring the spotlight and professionalism to the sport they thought it deserved. Promoting the first sanctioned Mixed-Martial-Arts event in the state of Indiana, HFC is considered by many in Chicagoland to be the established leader of the local MMA scene.

V3 Fights

Based in Memphis, Tennessee, what began as a lobbying effort alongside UFC superstar "Rampage" Jackson, V3 Fight's Nick Harmier's efforts in the sport didn’t just end with the sanctioning of MMA – it culminated into a regional MMA promotion blazing its way through the South. Currently in 6 different venues in their area, V3 fights is another one of the fastest growing regional promotions in America.

Shogun Fights

Based in Baltimore, Maryland, Shogun fights regularly packs one of the biggest regional MMA venues – the Royal Farms Arena with some of the best MMA shows in the Mid-Atlantic region. With a successful (albeit short) MMA career and stint as a celebrity bodyguard under his belt, founder John Rallo focused on opening a Brazilian Jiu-Jitsu Academy after receiving his blackbelt from Renzo Gracie himself. During this time he worked towards legalizing MMA in the state of Maryland, eventually passing legalization in one session – an unheard of feat with new legislature.[8]

GoFlightLive! (GFL)

GFL is a sports media and technology platform focusing exclusively on the combat sports industry. In addition to its extensive video library, GFL uses its proprietary technology platform to offer online streaming media content, televised events and social media access to MMA fans world-wide.

CageTix

CageTix is an electronic ticketing platform serving the combat sports space, including mixed martial arts, boxing, jiu jitsu, and Muay Thai, and is the first ticketing service to focus specifically on the MMA industry. CageTix's ticketing platform offers Alliance the opportunity to expand ticket sales through enhanced event attendance, as well as collect valuable customer analytics to improve marketing effectiveness.

NASDAQ Listing

In October 2016, Alliance MMA completed their Initial Public Offering and began trading on the NASDAQ, making it the only public entity in the MMA space and first to trade on a major market.[1][2][3]

References

  1. 1 2 3 4 5 6 7 "You can now buy shares in the 'minor league' of mixed martial arts". Retrieved 2016-10-18.
  2. 1 2 3 4 5 6 Kosman, Josh (2016-10-06). "Love MMA? Now you can trade the shares". New York Post. Retrieved 2016-10-18.
  3. 1 2 3 4 5 6 7 Garcia, Ahiza (2016-10-06). "Alliance MMA's public offering is a first for the sport.". CNNMoney. Retrieved 2016-10-18.
  4. ↑ "New York votes to lift ban on MMA, making sport legal in all 50 states". Retrieved 2016-10-18.
  5. ↑ Sherdog.com. "Developmental League Alliance MMA Offers Stock to Public". Sherdog. Retrieved 2016-10-18.
  6. ↑ "Alliance MMA first company to go public, starts trading at $4.50 a share". My MMA News.com. 2016-10-06. Retrieved 2016-10-18.
  7. ↑ Writer, DAVID WEINBERG Staff. "Vineland's Rob Haydak rings in new publicly traded MMA company". Press of Atlantic City. Retrieved 2016-10-18.
  8. ↑ "Shogun Fights: From the Fighters' Perspective". Combat Press. Retrieved 2016-10-18.
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