American Advertising Federation

Logo of the American Advertising Federation.

Headquartered in Washington, DC, the American Advertising Federation (AAF) the “Unifying Voice for Advertising.” The AAF has more than 200 local clubs across the U.S. representing nearly 40,000 advertising professionals, connecting and leading the industry. The Federation helps more than 5,000 college chapter members kickstart their careers with a 200+ college chapter network and an array of student programs and has nearly 100 corporate members who are loyal and supportive of our ongoing efforts.

Each year, the AAF hosts numerous programs and initiatives, including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism and summer Ad Camps for high school students.[1]

Club Network

With the AAF affiliation, local clubs have a voice and influence in their business communities. Local clubs range from 30 to 3,000 members and represent all aspects and disciplines of the advertising industry. By having such an array of members, affiliates gain greater exposure to the industry while staying current with the latest advertising trends.

Local ad clubs sponsor a variety of local programs, including industry-related speaking events, professional development workshops, educational seminars, public service initiatives, social events and local award competitions recognizing excellence in advertising.[2]

Mosaic Center for Multiculturalism

The AAF Mosaic Center for Multiculturalism implements all of the AAF's multicultural and diversity initiatives. The Mosaic Center is an established leader on multicultural marketing/advertising and inclusion issues. The Center's mission includes the development of new programs and services to recognize and develop diverse talent and promote broad and realistic portrayals of multicultural communities.[3]

The Institute for Advertising Ethics (IAE)

The Institute for Advertising Ethics (IAE) serves to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers. It is administered by the American Advertising Federation in partnership with the Reynolds Journalism Institute and the Missouri School of Journalism.[4]

See also

References

  1. ↑ "American Advertising Federation Homepage | AAF". www.aaf.org. Retrieved 2016-06-15.
  2. ↑ "Professional Club Membership | AAF". www.aaf.org. Retrieved 2016-06-15.
  3. ↑ "Mosaic Center for Multiculturalism | AAF". www.aaf.org. Retrieved 2016-06-15.
  4. ↑ "Advertising Ethics | AAF". www.aaf.org. Retrieved 2016-06-15.

External links


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