DWNU

Wish 107.5
City Quezon City, Philippines
Broadcast area Mega Manila, surrounding areas
worldwide (online)
Branding Wish 107.5
Slogan All Hits 24/7
Frequency 107.5 MHz
First air date August 31, 1987 (as NU 107)
November 8, 2010 (as 107.5 Win Radio)
August 10, 2014 (as Wish 107.5)
Format
Power 30,000 watts (25,000 watts operational)
ERP 50,000 watts
Callsign meaning DWNU (pronounced as "new", former branding as "The Home of New Rock")
Owner Progressive Broadcasting Corporation
(Breakthrough and Milestones Production International, Inc.)
Sister stations Radyo La Verdad 1350 AM (UNTV Radio)
Website www.wish1075.com

DWNU, broadcasting as Wish 107.5 (pronounced as Wish 1075), is an FM radio station owned by Progressive Broadcasting Corporation. The station's studios are located at 907 UNTV Building, EDSA, Brgy. Philam, Quezon City, while its 30kW Nautel transmitter antenna is located at the new UNTV Tower along Sumulong Highway, Antipolo City. Wish 107.5 uses Orban 8500 audio processor for consistent and clean sound output.

On social media, Wish 1075's official YouTube channel is currently the Philippines' No. 1 Youtube channel by a local FM station with more than 100 million views and counting.[1]

History

NU 107 (1987–2010)

Main article: NU 107
The original NU 107 logo.
Final NU 107 logo prior to sign off in November 7, 2010

On August 31, 1987, an unknown radio station started broadcasting at the frequency of 107.5 on the FM band. Playing what was then known as new wave, the station aired for a month, no call letters, no jocks. When they finally announced "This is dwNU, if you're listening, please call." After mentioning the phone number on air, the phone rang consistently for three hours. Back then, its studios were located at Paseo De Roxas in Makati.

DWNU 107.5 FM was the brainchild of radio veteran Mike Pedero and banker/businessman Atom Henares. Born out of the need to come up with a product that would set the standard for good taste in music amongst the youths, NU 107 blasted the airwaves with rock, music that is "dynamic, young, passionate, creative, and always ready to renew itself."

107.5 Win Radio (2010–2014)

107.5 Win Radio logo (November 8, 2010-June 26, 2014)

The station debuted on November 8, 2010 as 107.5 Win Radio after NU 107 signed off for the last time a day earlier. It is managed by Manny Luzon who became the EVP and COO on October 10, 2010.

Luzon originally coined the name "Love Radio" for DZMB in the 80s. Since 2002, it retained its #1 spot among Metro Manila stations. Eventually, he formed UBSI in 1991, created and popularized Energy FM in key provinces beginning in 1996. In 2003, Energy took over DWKY in Manila, immediately becoming a household sensation and in 2008 reaching as far as #2 among Metro Manila stations.

Reformatted as a "more decent mainstream frequency", it distinguishes itself from its competitors through "responsible programming" without playing songs "with double meaning" as is the structure for the masa market.[2][3] Just four months after its debut, it landed at #7 according to the March 2011 KBP Radio Research Council survey.

Last June 26, 2014, Win Radio had its last broadcast for the last time on 107.5 and transferred to 91.5 FM 2 days later.

107.5 Wish FM/Wish 107.5 (2014–present)

In 2014, Breakthrough and Milestones Productions Incorporated (BMPI) led by its Chairman and CEO "Kuya" Daniel Razon took over the management of 107.5 MHz frequency. The station transferred its studios from AIC Gold Tower in Pasig City (its home since NU 107 era) to its current studio at UNTV Building in Quezon City.[4] After getting access to 107.5 FM, BMPI finally occupied one of PBC's FM radio frequencies in Mega Manila and other platforms of PBC including AM and TV, removing its connection to the defunct branding as UNTV (pronounced as "un-tee-vee") era. Meanwhile, Mabuhay Broadcasting System's 91.5 MHz frequency in Mega Manila was occupied by Win Radio.

The station held its soft launching on June 26, 2014. While on test broadcast, it was temporarily branded as 107.5, playing automated music, stingers and a teaser to its newest radio jingle/ station ID sung by Gerald Santos, aired on July 14, 2014 in preparation for the formal launch. Instead of initial branding P.S. FM, the station was officially launched as 107.5 Wish FM through the "Wish Concert" held on August 10, 2014 at the World Trade Center in Pasay City. It officially signed on at 9:45 pm. Few months later, 107.5 Wish FM was re-branded as Wish 1075 (pronounced as "one-oh-seven-five") on October 20, 2014. [5] Willy "Hillbilly Willy" Inong became Wish FM's station manager from its inception until October 11, 2015. Later, he moved to Retro 105.9 DCG FM. Bryan "T-Bowne" Quitoriano took over his place, but later transferred to 104.7 Brigada News FM.

During its official launch, 107.5 Wish FM also unveiled the first mobile FM radio booth in a bus, called the "Wish FM Bus", similar to the mobile radio booth introduced by its sister station, Radio La Verdad 1350 kHz.

Wishclusive Videos

Wish FM's program "The Roadshow" airs remotely from the Wish FM Bus, traveling along the metropolis. The program features local artists singing original compositions and covers of all-time hits. The "Wishclusive" performances, recorded in high quality audio and HD (1080p) video, are uploaded on YouTube. On its second year, Wish 1075's official YouTube channel became the No. 1 FM YouTube channel in the Philippines with more than 100 million views.

On March 28, 2016, Wish 1075 launched their own television program, "Wish 1075 TV". It airs on weekdays from 4:30 pm until 5:30 pm (PST) on UNTV and hosted by DJ Jelly Kiss of the program "The Roadshow", together with DJs Faye (Faith Marie dela Paz) of "Wishpers of Love", Alice (Presh Ong) and Princess Leigh (Leigh Domingo) of "The Wonderland".[6] On July 2016, its timeslot on TV was replaced by UNTV News and Rescue's newest public service program, "Serbisyong Kasangbahay" hosted by Kuya Daniel Razon. On August 2016, DJs Jelly Kiss of The Roadshow and Princess Leigh bids farewell as DJ on Wish 1075, for certain reasons. Singer Aliya Parcs was hired as DJ for the program "Wishlist", while The Roadshow is temporarily hosted by celebrity guest DJ's.

PBC FM Stations

See also

References

  1. ↑ "Wish 107.5 is PH's No. 1 FM YouTube Channel". Wish FM. Retrieved March 25, 2016.
  2. ↑ Baquisal. "No double meaning songs on air". The Philippine Star. Retrieved 18 April 2011.
  3. ↑ ‘Masa’ radio head to rock stations: ‘You can’t serve one menu all day’ | The Manila Bulletin Newspaper Online
  4. ↑ "107.5 Wish FM, bagong estasyong kagigiliwan ng ating mga kababayan" (in Filipino). UNTV. August 12, 2014. Retrieved August 12, 2014.
  5. ↑ http://www.wish1075.com/about/
  6. ↑ "Fastest rising FM radio Wish 107.5, may TV program na sa UNTV simula sa Lunes". UNTV Life. Retrieved March 25, 2016.

External links

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